Networking is more than just exchanging business cards—it’s about building relationships, creating opportunities, and adding value to others. Two activities that can supercharge your networking are golf and poker, however make sure you can afford them; a country club membership can be tens of thousands of dollars annually (or more) and a proper bankroll for the stakes you'll meet affluent people at is also quite substantial. Here’s how you can master the art of networking:
Network Brilliance (1 hr video): warning, there is some language (F words)
Great shorter clean cut Tristan Tate video on Networking
***NEW*** CIA networking tactics
Sometimes you don't get in through the front door. Sometimes you don't get in through the back.
Sometimes you got to climb through the window. That doesn't mean the opportunity wasn't there.
There's a way; you've just got to find it.
Top 10 Books on Networking
How to Win Friends and Influence People – Dale Carnegie
The classic book on building relationships, improving communication, and winning people over in both business and personal life.
Never Eat Alone – Keith Ferrazzi
A deep dive into the power of networking, showing how to build meaningful professional relationships through generosity and connection.
The Go-Giver – Bob Burg & John David Mann
A short but powerful read about the importance of giving first in relationships to create long-term success and influence.
Influence: The Psychology of Persuasion – Robert Cialdini
Not strictly about networking, but a must-read for understanding the psychological principles that make people say "yes" to requests and connections.
Superconnector – Scott Gerber & Ryan Paugh
Focuses on the modern approach to networking, emphasizing authenticity and creating real value rather than just collecting contacts.
The Like Switch – Jack Schafer & Marvin Karlins
Written by an ex-FBI agent, this book breaks down subtle psychological tricks for making people like you quickly and forming strong relationships.
Give and Take – Adam Grant
Explores how being a giver in professional and personal interactions leads to more success and fulfillment than being a taker or a matcher.
The Charisma Myth – Olivia Fox Cabane
Teaches practical strategies for developing charisma, presence, and confidence to improve social and professional interactions.
Work the Room – Susan RoAne
Focuses on mastering the art of first impressions, small talk, and turning brief encounters into meaningful relationships.
Dig Your Well Before You’re Thirsty – Harvey Mackay
A practical guide to building a network long before you need it, with real-world tips on connecting with the right people.
Networking Opportunities
Engage in environments where meaningful connections naturally happen:
Local startup communities
Startup groups on social media
Accelerators and pitch events
In-person industry conferences
Professional networking platforms (LinkedIn, Meetup, Clubhouse)
Alumni associations and mentorship programs
Casual meetups and social events where industry professionals gather
Be Authentic
People can tell when you’re only engaging with them for personal gain. Focus on genuine interactions, learning from others, and building mutual trust. A sincere approach leads to long-lasting professional relationships.
Provide Value First
Networking isn’t just about what you can get—it’s about what you can give. Offer insights, share resources, or introduce people to others in your circle. The more value you provide, the more likely people will want to stay connected with you.
Follow Up Effectively
After meeting someone, follow up with a personalized message within 24-48 hours. Reference your conversation, suggest a next step (such as a coffee chat or collaboration), and ensure they remember you positively.
Leverage Online Presence
Having a strong digital presence enhances your networking efforts. Keep your LinkedIn updated, share industry insights, and engage with thought leaders online to expand your reach.
Be Consistent
Networking is a long-term game. Regularly attend events, engage with your connections, and nurture relationships over time. Staying in touch keeps opportunities flowing your way.
Master the Art of Conversation
Great networkers know how to engage in meaningful conversations. Ask insightful questions, listen actively, and make people feel heard. This builds rapport and strengthens connections.
Overcome Networking Anxiety
If you feel nervous about networking, start with smaller events or practice one-on-one conversations. Confidence grows with experience. Remember, most people are open to meeting others!